It's run by Tracey Kifford, who aims to "attract the non-crafting general public to buy UK designed and made gifts rather than mass produced imported shopping centre fodder".
Tracey has a background in business journalism which was a massive selling point for me when I looked at joining the site!
The website http://www.wowthankyou.co.uk/ is really classy and I love the branding. They sell a wide range of goods (including my owls and cats now!) They are also sponsoring CRAFTfest, an online craft fair (more details here)
Here are a few things from other sellers that I really like: